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Masha Kechaeva

Concept Director

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ADIDAS+BOILER ROOM/Concept design

I designed the Boiler Room and Adidas event, 'Future Shift,' which promoted a new generation of post-internet musicians. My vision was to merge the post-TV and post-internet vibes with the dynamic neon glow of the modern music scene, capturing the energy and movement Adidas is known for as a brand.

Adidas Future Shift/Boiler room event
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